Author name: Neel Shah

Love (To Accomplish) In The Time of Corona

There are already countless articles, podcasts, blog posts and WhatsApp messages talking about things to do, read, watch, listen to, download and think about during this period of COVID-19 lockdown.  There are also countless articles, podcasts, blog posts and WhatsApp messages talking about how we should practice not doing anything during this period as well.  It can …

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Premier League Next Generation Cup: A Sign of India’s Importance

When I first moved to India in 2009, I was pleasantly surprised with how much the younger generation in the country – especially in tier 1 cities – loved consuming the Premier League. Every youngster I would interact with back then would claim to be the ‘biggest Manchester United supporter on the planet’ or ‘love …

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Success in India: Sound Long-Term Strategy & Professional Execution

It is true, India is a land of opportunity for international sports properties. With over 600 million internet users and 800 million people watching television in the country, there are clearly ample opportunities to expand one’s global presence, business and impact through an ‘India plan.’ So it is no surprise that my IOT colleagues and …

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Global Institute of Sports Business – UMass Amherst Partnership: Patience is a Key Component of Any Successful Partnership

I clearly remember my first day on the job at Major League Soccer way back in 2003. My boss, David Wright, who at the time was the Manager of Fan Development shared his back story and emphasized how the University of Massachusetts, Amherst played a pivotal role in him going from a professional footballer to …

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